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As recreational running gained widespread popularity in the 1970s, the benchmark for running shoes shifted from mere existence to performance. While the designs of the era would be considered simple by today’s standards, the decade stands out as the moment when running shoes truly came into their own. The 327 sheds new light on the 70s as a time of innovation by boldly reimagining classic design elements with a thoroughly contemporary look. With an angular reworking of the tried-and-true wedge silhouette, oversized dimensions, asymmetrically applied ‘N’ branding, and a rounded track-inspired outsole, the 327 delivers nothing short of a complete reimagining of our running heritage.
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